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Podcast: Ashwagandha Appeals to Growing Consumer Interest in Adaptogens

Natreon President discusses how Sensoril ashwagandha supports overall wellness, and why consumers are seeking out adaptogens.

By: Lisa Olivo

, Rodman Media

Interest for nutritional formulas supporting mood, calm, and stress reduction are gaining favor among consumers. Data from Euromonitor International found sales of dietary supplements targeting mood and relaxation are on the rise, reporting a CAGR of 11.5% from 2013-2018, and earning $139.6 million in 2018.


As a result of this growing consumer demand, adaptogens—natural ingredients that support the body’s ability to adapt to stress—have become a trending category in the nutraceuticals marketplace.


In this interview Bruce Brown, president of Natreon, New Brunswick, NJ, discussed the benefits of the company’s adaptogenic ingredient Sensoril ashwagandha, and the various ways consumers are integrating the ingredient in their health and wellness routines.

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